What is Approved Food?
Approved Food is one of the UK’s best-known online clearance retailers. It sells short-dated and surplus groceries at fixed prices, direct to consumers, and has helped a lot of shoppers cut their food bills. If a simple fixed-price consumer shop is exactly what you want, it does that job well.
How ClearanceFood is different
ClearanceFood is a marketplace, not a single retailer. Verified sellers list clearance and surplus stock, and you buy in one of two ways: bid in a live auction to pay less when demand is low, or use Buy Now to lock in a fixed price straight away. Because it is a marketplace it goes beyond a consumer shop in a few ways:
- Consumers and businesses. Households, shops, caterers, market traders and wholesalers all buy here, with B2B (wholesale) listings for approved business accounts.
- Any quantity. Buy a single case for the cupboard or a full pallet for a shop — unit, case, pallet or whole lot.
- Wider range. Ambient groceries plus chilled, frozen, drinks, confectionery and household lines.
- You can sell, too. Got surplus, short-dated or Amazon FBA stock? List it to competing buyers and get paid — often anonymously.
Which should you choose?
If you want a straightforward fixed-price shop for ambient groceries, a retailer like Approved Food is a solid choice. If you want to bid for a lower price, buy by the case or pallet, reach chilled, frozen, drinks or household lines, or sell your own surplus, ClearanceFood gives you more room to move. Many people use both. Try our food savings calculator to see what switching could be worth.